The Transcreation Continuum
Transcreation is a holistic service that spans an entire continuum. The Transcreation Continuum — a concept developed by Nina Sattler-Hovdar
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Welcome
Welcome to a website dedicated exclusively to the topic of transcreation.
I have based this site on the books I have written so far, and on the questions and feedback I get from colleagues around the globe. My idea is to make www.transcreationexperts.com a forum for the exchange of ideas and experiences of language service practitioners in the field of transcreation.
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Transkreation als Kontinuum
OFT werde ich gefragt, wie ich Übersetzung und Transkreation voneinander abgrenze. Nun gibt es tatsächlich einige grundlegende Unterscheidungsmerkmale, die ich hier erkläre, dennoch lässt sich die Leistung der Transkreation besser anhand des von mir entwickelten Kontinuums veranschaulichen. (For the English version of the Transcreation Continuum, see The Transcreation Continuum.) Schematisch kann man sich dieses Kontinuum…
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Why you may want to work with actual translators
Traditionally, translation used to be defined as the art and skill of understanding nuances in a source-language text and transferring these nuances into a target-language text. In line with this definition, given the rather large variability in terms of how well this transfer was executed, the translation market was divided into a bulk market, where…
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A secret that will make your management love you
More and more marketers seem to understand that they need to rethink their translation processes when it comes to marketing and sales collateral.
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I’m a transcreator – Say WHAT?
Due to the great feedback I got on a series of client-transcreator dialogues that I wrote on LinkedIn, I am posting the five-week series here for anyone wanting to re-read them in full: WEEK 1: FIRST CONTACT — THE BIG REVELATION – I‘m a transcreator. – Say WHAT? – A transcreator. You know, someone…
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Even if you think your superior service is obvious, it may not be obvious to your client
In my workshops (and elsewhere) I always insist on the importance of client communication. Meaning: As a linguist – hence, a service provider – you need to be clear and specific in your communication with (prospective) clients.
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Translations aren’t a one-way street
If you are a buyer of translations, and want those translations to be the best fit for your purposes, there is one thing in particular that you should be aware of: Translations aren’t a one-way street. The better you communicate your needs and expectations, the better you will be served.
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Dare to condense
In this blog series, I am planning to post a variety of transcreative techniques over time. This is one of them. I call it:
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Das Asterix-Prinzip
Falls Sie als Profi den Asterix-Effekt noch nicht kennen: Keine Bange, das ist keine Wissenslücke. Ich habe die Bezeichnung erfunden, weil sie mir so anschaulich erscheint und eine perfekte Ergänzung meiner Ausführungen zur Bild-Text-Kongruenz in meinem Buch darstellt.
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How can I quickly turn a translation into a transcreation?
What can you do when you have a marketing text translated and then realize, upon seeing the translation, that the target text is not at all what you expected?
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