The Trans-Creation Continuum
Transcreation is a holistic service that spans an entire continuum. The Transcreation Continuum — a concept developed by Nina Sattler-Hovdar
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Welcome
Welcome to a website dedicated exclusively to the topic of transcreation.
I have based this site on the books I have written so far, and on the questions and feedback I get from colleagues around the globe. My idea is to make www.transcreationexperts.com a forum for the exchange of ideas and experiences of language service practitioners in the field of transcreation.
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A secret that will make your management love you
More and more marketers seem to understand that they need to rethink their translation processes when it comes to marketing and sales collateral.
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I’m a transcreator – Say WHAT?
Due to the great feedback I got on a series of client-transcreator dialogues that I wrote on LinkedIn, I am posting the five-week series here for anyone wanting to re-read them in full: WEEK 1: FIRST CONTACT — THE BIG REVELATION – I‘m a transcreator. – Say WHAT? – A transcreator. You know, someone…
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Even if you think your superior service is obvious, it may not be obvious to your client
In my workshops (and elsewhere) I always insist on the importance of client communication. Meaning: As a linguist – hence, a service provider – you need to be clear and specific in your communication with (prospective) clients.
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Translations aren’t a one-way street
If you are a buyer of translations, and want those translations to be the best fit for your purposes, there is one thing in particular that you should be aware of: Translations aren’t a one-way street. The better you communicate your needs and expectations, the better you will be served.
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Dare to condense
In this blog series, I am planning to post a variety of transcreative techniques over time. This is one of them. I call it:
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Der Asterix-Effekt
Falls Sie als Profi den Asterix-Effekt noch nicht kennen: Keine Bange, das ist keine Wissenslücke. Ich habe die Bezeichnung erfunden, weil sie mir so anschaulich erscheint und eine perfekte Ergänzung meiner Ausführungen zur Bild-Text-Kongruenz in meinem Buch darstellt.
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How can I quickly turn a translation into a transcreation?
What can you do when you have a marketing text translated and then realize, upon seeing the translation, that the target text is not at all what you expected?
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Why should sales and promotional material be handled by transcreators instead of regular translators?
Problems arise when clients request – and pay for – a translation but actually expect something that a copywriter would have written.
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I am bilingual and have taken courses in creative writing. Does that qualify me as a transcreator?
A transcreator needs deep expertise in translation and deep expertise in strategic copywriting. Expertise in both of these fields is indispensable.
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