The Transcreation Continuum
Transcreation is a holistic service that spans an entire continuum. The Transcreation Continuum — a useful concept developed by Nina Sattler-Hovdar.
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Welcome
Welcome to a website dedicated exclusively to the topic of transcreation.
I have based this site on the books I have written so far, and on the questions and feedback I get from colleagues around the globe. My idea is to make www.transcreationexperts.com a forum for the exchange of ideas and experiences of language service practitioners in the field of transcreation.
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ChatGPT for copywriting and transcreation
How useful is ChatGPT for copywriting and transcreation purposes? I tested it on some typical examples. See for yourself what happened.
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Round-up: Translation Forum 2022 in Saudi Arabia
The Translation Forum 2022, which took place on the 3rd and 4th November in Riyadh, Saudi Arabia, was an event where translation scholars and practitioners from around the world came together to:
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Transkreation als Kontinuum
Transkreation benötigt man nicht nur in der Werbung, sondern im Grunde immer dann, wenn ein Text in einer anderen Sprache inspirieren und motivieren soll. Wann immer eine Botschaft wichtig ist und aufgrund kultureller Unterschiede teils umfassend adaptiert werden muss, ist Transkreation im Sinne des Transkreations-Kontinuums gefragt.
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Why you may want to work with actual translators
Reach out and work with professional translators as your partners. And expect to be impressed by how much they can help you with.
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A secret that will make your management love you
If you are in charge of buying “marketing translations,” here’s how you can make your management love you.
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I’m a transcreator – Say WHAT?
Read these client-transcreator dialogues to learn more about what transcreators do and how they can help you save your brand.
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Even if you think your superior service is obvious, it may not be obvious to your client
In my workshops (and elsewhere) I always insist on the importance of client communication. Meaning: As a linguist – hence, a service provider – you need to be clear and specific in your communication with (prospective) clients.
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Translations aren’t a one-way street
If you are a buyer of translations, and want those translations to be the best fit for your purposes, there is one thing in particular that you should be aware of: Translations aren’t a one-way street.
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Dare to condense
In this blog series, I am planning to post a variety of transcreative techniques over time. This is one of them. I call it:
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