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Category Archives: Transcreation insights

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“Marketing texts are easy to translate, right?”

Insider News, Transcreation insightsBy Nina Sattler-Hovdar2021-02-24Leave a comment

Every translator can be trusted to translate business-critical marketing texts, right?

After all, these are texts that (by their very nature) are easy to understand (mostly, that is). So, how hard can it be to just take those words and translate them into another language? The truth is: It is tricky. There is a lot that can go wrong.

I’m a transcreator – Say WHAT?

Transcreation insightsBy Nina Sattler-Hovdar2021-01-06Leave a comment

Due to the great feedback I got on a series of client-transcreator dialogues that I wrote on LinkedIn, I am posting the five-week series here for anyone wanting to re-read them in full:   WEEK 1: FIRST CONTACT — THE BIG REVELATION – I‘m a transcreator. – Say WHAT? – A transcreator. You know, someone…

Translations aren’t a one-way street

Transcreation insightsBy Nina Sattler-Hovdar2020-09-23

If you are a buyer of translations, and want those translations to be the best fit for your purposes, there is one thing in particular that you should be aware of: Translations aren’t a one-way street. The better you communicate your needs and expectations, the better you will be served.

Der Asterix-Effekt

Transcreation insightsBy Nina Sattler-Hovdar2020-07-26

Falls Sie als Profi den Asterix-Effekt noch nicht kennen: Keine Bange, das ist keine Wissenslücke. Ich habe die Bezeichnung erfunden, weil sie mir so anschaulich erscheint und eine perfekte Ergänzung meiner Ausführungen zur Bild-Text-Kongruenz in meinem Buch darstellt.

I am bilingual and have taken courses in creative writing. Does that qualify me as a transcreator?

Transcreation insightsBy Nina Sattler-Hovdar2020-04-13

A transcreator needs deep expertise in translation and deep expertise in strategic copywriting. Expertise in both of these fields is indispensable.

Transcreation is not just about creativity

Transcreation FAQ, Transcreation insightsBy Nina Sattler-Hovdar2019-11-02

I bet that you have read somewhere that transcreation is a kind of “creative translation.” In fact, judging by Google results, “creative translation” appears to be the most commonly used term to describe transcreation.
Yet “creative translation” is a misnomer. Misleading at best.

Transcreation defined

Transcreation FAQ, Transcreation insightsBy Nina Sattler-Hovdar2019-09-303 Comments

What exactly do I mean when I refer to transcreation? What makes it so different from translation? I define transcreation as a unique type of service in the field of multilingual communication.

Transcreation or translation?

Transcreation FAQ, Transcreation insightsBy Nina Sattler-Hovdar2019-09-04

If you want corporate communication, public relations, or advertising material to make a (positive!) impact in other languages, a translation is most likely not the best solution. Better get a transcreation instead.

Why? What’s the difference?

Limits of transcreation

Transcreation insightsBy Nina Sattler-Hovdar2019-08-04

It is important to stress that there may be situations in which transcreations are necessary, but won’t be possible. That is the case when:

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