Nina Sattler-Hovdar is a translator and transcreator working from English and Norwegian into German. Her expertise lies in transcreating marketing, advertising, corporate communication, public relations and other business-critical texts that require top translation and copywriting skills.
Based on her international experience in translation and marketing, Nina has become a well-known transcreator and sought-after speaker offering presentations, seminars, workshops, and webinars for international translators’ associations, language service companies and direct clients in various industries. She also works as a consultant and coach for freelance translators aspiring to gain a better position in the market and for companies looking to improve their interaction with language providers in marketing communications.
Her highly praised German book on transcreation (“Translation-Transkreation – Vom Über-Setzen zum Über-Texten”) was published by the German Federal Association of Interpreters and Translators (BDÜ) in 2016, as the first (and so far only) book on the market dealing specifically with the subject of transcreation in a business context. Get fit for the future of transcreation is an English sequel to that book, with many additions, including checklists, workflows, and a bonus chapter answering more than 60 frequently asked questions.
I am a graduate translator and conference interpreter and a proud member of the American Translators Association (ATA) and the German Federation of Interpreters and Translators (BDÜ).
As a translator, my expertise lies in accurately translating business texts, especially legal, financial, strategic marketing, and market research documents, with meticulous attention to details and nuances.
To learn more about my translation services, please visit: www.sattler-hovdar.com
My special expertise as a transcreator lies in the combination of longstanding translation experience with profound experience as a market researcher (in both quantitative and qualitative studies) and copywriting for both B2B and B2C purposes.
Clients appreciate my unswerving dedication to crafting German texts based on their English or Norwegian source texts and adapting them to target reader perceptions – which is exactly what transcreation is about.
Contact me if you are interested in learning more about my transcreation services.
As a widely recognized expert in transcreation I am often asked to deliver speeches, workshops, and webinars – both for freelance and in-house linguists, as well as project managers, sales managers, account managers, and business development executives.
Contact me if you are interested in engaging me as a speaker or for a custom workshop specifically addressing the needs of your company.
Contact me for individual coaching or consultancy sessions if you would like to become better at presenting your arguments, interacting with clients, attracting new business, working with transcreators, or honing your own transcreation skills.
Get fit for the future of transcreation is a business companion for linguists and language service providers interested in becoming transcreation experts.
Transcreation, a service that combines translation with copywriting skills, is required for most marketing, corporate communication, public relations, and advertising texts, and more generally for all types of texts that are meant to enhance a company’s or a brand’s reputation and sales.
This book seeks to answer all the questions that are typically raised about transcreation by both providers and buyers of transcreation services.
An eye-opening read, packed with practical lessons from a transcreation practitioner with more than 25 years of industry experience.
PDF edition. Upon successful completion of the purchase process (by paypal or debit/credit card), you will be sent a link to download the PDF document.
The paperback version is currently available on amazon only (order from your preferred marketplace).
The widely acclaimed German book on transcreation by author Nina Sattler-Hovdar, published in 2016 by the German Federal Association of Translators (BDÜ).
For more details and/or to purchase the book, go to: www.bdue-fachverlag.de
What can you do when you ask for a marketing text to be translated and then…
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A transcreator needs deep expertise in translation and deep expertise in strategic copywriting. Expertise in both…
Labeling something a marketing translation when you mean transcreation can be highly misleading.
We should embrace neural machine translation as a historic opportunity to re-instate visibility for the expertise…
Over the years, I have been approached by academics telling me that what I present as…
Transcreation Processes, Challenges, and Best Practices (in English)
For details and registration, see Transcreation Processes, Challenges, Best Practices
Venue: IKOME Leipzig
Leipzig, Germany
For details and registration, see transcreation seminar in Leipzig
Köthen, Germany
For details and registration, see Transcreation Course Day in Anhalt
Venue: Online
For details and registration, see 1-hour session on Transcreation at BP 20 Conference
Cologne, Germany
For details and registration, see transcreation seminar in Cologne
Ludwigshafen, Germany
For details and registration, see transcreation seminar in Ludwigshafen
“Recently, a new client asked me to translate some marketing material. I recommended they use my transcreation service instead. I would never have had the courage to do so before your workshop!”
“I wanted to thank you for your immensely useful book on transcreation. I recognized many typical situations and learned many new things. Thanks to you I got lots of inspiration and motivation on my way to becoming a transcreator!”
“Simply fantastic: Nina Sattler-Hovdar‘s new book is a must-read for communication professionals working with #transcreation. Loved every page, from the definitions about what transcreation is (and what not) to the recommendations for working with clients in this field. This valuable hands-on guide has a permanent place in my library :).”
“Thank you for this interesting course. Nina is very didactic and clear. It is a must not only for transcreators, but also for translators and copywriters. We should all know what this is about to make our clients aware of what our task involves.”
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