Nina Sattler-Hovdar is a translator and transcreator working from English and Norwegian into German. Her expertise lies in transcreating marketing, advertising, corporate communication, public relations and other business-critical texts that require top translation and copywriting skills.
Based on her international experience in translation and marketing, Nina has become a well-known transcreator and sought-after speaker offering presentations, seminars, workshops, and webinars for international translators’ associations, language service companies and direct clients in various industries. She also works as a consultant and coach for freelance translators aspiring to gain a better position in the market and for companies looking to improve their interaction with language providers in marketing communications.
Her highly praised German book on transcreation (“Translation-Transkreation – Vom Über-Setzen zum Über-Texten”) was published by the German Federal Association of Interpreters and Translators (BDÜ) in 2016, as the first (and so far only) book on the market dealing specifically with the subject of transcreation in a business context. Get fit for the future of transcreation is an English sequel to that book, with many additions, including checklists, workflows, and a bonus chapter answering more than 60 frequently asked questions.
I am a graduate translator and conference interpreter and a proud member of the American Translators Association (ATA) and the German Federation of Interpreters and Translators (BDÜ).
As a translator, my expertise lies in accurately translating business texts, especially legal, financial, strategic marketing, and market research documents, with painstaking attention to detail and nuances.
To learn more about my translation services, please visit: www.sattler-hovdar.com
My special expertise as a transcreator lies in the combination of longstanding translation experience with profound experience as a market researcher (in both quantitative and qualitative studies) and copywriting for both B2B and B2C purposes.
Clients appreciate my unswerving dedication to crafting German texts based on their English or Norwegian source texts and adapting them to target reader perceptions – which is exactly what transcreation is about.
Contact me if you are interested in learning more about my transcreation services.
As a widely recognized expert in transcreation I am often asked to deliver speeches, workshops, and webinars – both for freelance and in-house linguists, as well as project managers, sales managers, account managers, and business development executives.
Contact me if you are interested in a custom workshop specifically addressing the needs of your company.
Contact me for individual coaching or consultancy sessions if you would like to become better at presenting your arguments, interacting with clients, attracting new business, or honing your transcreation skills.
Get fit for the future of transcreation is a business companion for linguists and language service providers interested in becoming transcreation experts.
Transcreation, a service that combines translation with copywriting skills, is required for most marketing, corporate communication, public relations, and advertising texts, and more generally for all types of texts that are meant to enhance a company’s or a brand’s reputation and sales.
This book seeks to answer all the questions that are typically raised about transcreation by both providers and buyers of transcreation services, and more.
An eye-opening read, packed with practical lessons from a transcreation practitioner with more than 25 years of industry experience.
ePub version. Upon successful completion of the purchase process (by paypal or debit/credit card), you will be sent a link to download the zipped epub file.
PDF edition. Upon successful completion of the purchase process (by paypal or debit/credit card), you will be sent a link to download the PDF document.
The paperback version is currently available on amazon only (order from your preferred marketplace).
The widely acclaimed German book on transcreation by author Nina Sattler-Hovdar, published in 2016 by the German Federal Association of Translators (BDÜ).
For more details and/or to purchase the book, go to: www.bdue-fachverlag.de
Over the years, I have been approached by academics telling me that what I present as…
My workshops may be more business-focused than some expect when they sign up. Yet I often…
I bet that you have read somewhere that transcreation is a kind of “creative translation.” In…
Just as we often have to dare to “condense” the target copy (see separate blog post),…
If you want corporate communication, public relations, or advertising material to make a (positive!) impact in…
Prague, Czech Republic
Transcreation processes and challenges for vendor and project managers
For details and registration, see https://meetcentraleurope.com/
Venue: IKOME Leipzig
Leipzig, Germany
Two-day workshop on transcreation in Leipzig, Germany
For details and registration, see http://seminare.bdue.de/4390
Two-day workshop on transcreation in Ludwigshafen, Germany
For details and registration, see http://seminare.bdue.de/4519
“Recently, a new client asked me to translate some marketing material. I recommended they use my transcreation service instead. I would never have had the courage to do so before your workshop!”
“I wanted to thank you for your immensely useful book on transcreation! I recognized many typical situations and learned many new things. Thanks to you I got lots of inspiration and motivation on my way to becoming a transcreator!”
“Simply fantastic: Nina Sattler-Hovdar‘s new book is a must-read for communication professionals working with #transcreation. Loved every page, from the definitions about what transcreation is (and what not) to the recommendations for working with clients in this field. This valuable hands-on guide has a permanent place in my library :).”
“Thank you for this interesting course. Nina is very didactic and clear. It is a must not only for transcreators, but also for translators and copywriters. We should all know what this is about to make our clients aware of what our task involves.”
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