Description
Get fit for the future of transcreation is a business companion for linguists and language service providers interested in becoming transcreation experts.
Transcreation, a service that combines translation with copywriting skills, is required for most marketing, corporate communication, public relations, and advertising texts, and more generally for all types of texts that are meant to enhance a company’s or a brand’s reputation and sales.
This book seeks to answer all the questions that are typically raised about transcreation by both providers and buyers of transcreation services, and more.
An eye-opening read, packed with practical lessons from a transcreation practitioner with more than 25 years of industry experience.
