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Monthly Archives: August 2019

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Dare to expand

Transcreative techniquesBy Nina Sattler-Hovdar2019-08-27

Just as we often have to dare to “condense” the target copy (see separate blog post), we sometimes have to dare to “expand” – weave in new information to convey something that is not well-known in the target-market culture.

Limits of transcreation

Transcreation insightsBy Nina Sattler-Hovdar2019-08-04

It is important to stress that there may be situations in which transcreations are necessary, but won’t be possible. That is the case when:

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