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Category Archives: Transcreative techniques

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Dare to condense

Transcreative techniquesBy Nina Sattler-Hovdar2020-08-21

In this blog series, I am planning to post a variety of transcreative techniques over time. This is one of them. I call it:

Dare to expand

Transcreative techniquesBy Nina Sattler-Hovdar2019-08-27

Just as we often have to dare to “condense” the target copy (see separate blog post), we sometimes have to dare to “expand” – weave in new information to convey something that is not well-known in the target-market culture.

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