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Monthly Archives: February 2020

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“Marketing texts are easy to translate, right?”

Transcreation FAQBy Nina Sattler-Hovdar2020-02-24

Every translator can be trusted to translate business-critical marketing texts, right? After all, these are texts that (by their very nature) are easy to understand (mostly, that is). So, how hard can it be to just take those words and translate them into another language? The truth is: It is tricky. There is a lot that can go wrong.

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