Description
NEW FULLY REVISED edition of Get fit for the future of transcreation with many new insights, case studies, templates, examples, exercises, and more.
Transcreation, a skillful combination of translation, adaptation, and copywriting, is required for marketing, corporate communication, public relations, and advertising, and more generally for all types of texts that are meant to enhance a company’s or a brand’s reputation and sales.
TRANSCREATION– The All-in-One Handbook and Workbook is the completely revised edition of Get for the future of transcreation, the author’s bestselling book on transcreation published in 2019. This new edition has been updated to reflect new realities, including completely new chapters with new insights, case studies, exercises, templates, FAQ, and hands-on practical lessons from a transcreation practitioner, consultant, trainer, and author with more than 30 years of experience.
Readers of the previous edition have said:
“This book is like the bible of transcreation!“
“It’s a must-have and my go-to book anytime I need to.“
“This book is a real eye-opener.”
“I have learned so much from you even though I have
been working as a translator for 17 years.”
TRANSCREATION – The All-in-One Handbook and Workbook gives you everything you need to start building and improving your transcreation business, today.
NOTE: The price you pay for the book is inclusive of Austrian VAT unless you provide a valid EU VAT ID. If you have questions about this, please get in touch using the contact form.
