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Tag Archives: what is transcreation

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  2. Entries tagged with "what is transcreation"

I’m a transcreator – Say WHAT?

Transcreation insightsBy Nina Sattler-Hovdar2021-01-06Leave a comment

Due to the great feedback I got on a series of client-transcreator dialogues that I wrote on LinkedIn, I am posting the five-week series here for anyone wanting to re-read them in full:   WEEK 1: FIRST CONTACT — THE BIG REVELATION – I‘m a transcreator. – Say WHAT? – A transcreator. You know, someone…

How can I quickly turn a translation into a transcreation?

Insider NewsBy Nina Sattler-Hovdar2020-05-29

What can you do when you ask for a marketing text to be translated and then realize, upon seeing the translation, that the target text is not at all what you expected?

Why should sales and promotional material be handled by transcreators instead of regular translators?

Transcreation FAQBy Nina Sattler-Hovdar2020-05-02

Problems arise when clients request – and pay for – a translation but actually expect something that a copywriter would have written.

Transcreation is not just about creativity

Transcreation FAQ, Transcreation insightsBy Nina Sattler-Hovdar2019-11-02

I bet that you have read somewhere that transcreation is a kind of “creative translation.” In fact, judging by Google results, “creative translation” appears to be the most commonly used term to describe transcreation.
Yet “creative translation” is a misnomer. Misleading at best.

Transcreation defined

Transcreation FAQ, Transcreation insightsBy Nina Sattler-Hovdar2019-09-303 Comments

What exactly do I mean when I refer to transcreation? What makes it so different from translation? I define transcreation as a unique type of service in the field of multilingual communication.

Transcreation or translation?

Transcreation FAQ, Transcreation insightsBy Nina Sattler-Hovdar2019-09-04

If you want corporate communication, public relations, or advertising material to make a (positive!) impact in other languages, a translation is most likely not the best solution. Better get a transcreation instead.

Why? What’s the difference?

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