Dare to condense
In this blog series, I am planning to post a variety of transcreative techniques over time. This is one of them. I call it:
In this blog series, I am planning to post a variety of transcreative techniques over time. This is one of them. I call it:
Just as we often have to dare to “condense” the target copy (see separate blog post), we sometimes have to dare to “expand” – weave in new information to convey something that is not well-known in the target-market culture.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.