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Tag Archives: transcreation defined

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Why use the term transcreation rather than marketing translation?

Transcreation FAQBy Nina Sattler-Hovdar2020-04-12

Labeling something a marketing translation when you mean transcreation can be highly misleading.

Transcreation is not just about creativity

Transcreation FAQ, Transcreation insightsBy Nina Sattler-Hovdar2019-11-02

I bet that you have read somewhere that transcreation is a kind of “creative translation.” In fact, judging by Google results, “creative translation” appears to be the most commonly used term to describe transcreation.
Yet “creative translation” is a misnomer. Misleading at best.

Transcreation defined

Transcreation FAQ, Transcreation insightsBy Nina Sattler-Hovdar2019-09-303 Comments

What exactly do I mean when I refer to transcreation? What makes it so different from translation? I define transcreation as a unique type of service in the field of multilingual communication.

Transcreation or translation?

Transcreation FAQ, Transcreation insightsBy Nina Sattler-Hovdar2019-09-04

If you want corporate communication, public relations, or advertising material to make a (positive!) impact in other languages, a translation is most likely not the best solution. Better get a transcreation instead.

Why? What’s the difference?

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