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Transkreation als Kontinuum

Transcreation FAQ, Transcreation insightsBy Nina Sattler-Hovdar2022-04-21Leave a comment

Transkreation benötigt man nicht nur in der Werbung, sondern im Grunde immer dann, wenn ein Text in einer anderen Sprache inspirieren und motivieren soll. Wann immer eine Botschaft wichtig ist und aufgrund kultureller Unterschiede teils umfassend adaptiert werden muss, ist Transkreation im Sinne des Transkreations-Kontinuums gefragt.

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